BSNL 4G Launch: Can It Finally Compete with Jio and Airtel?
Introduction
Jio and Airtel have dominated the Indian telecom industry for years, making it difficult for BSNL to gain market share. BSNL, one of India’s most anticipated networks, has launched its 4G network, raising the question: can BSNL regain its lost market share?
This section will set the stage by highlighting the importance of 4G connectivity in today’s data-driven world and the reasons why millions of users are closely monitoring BSNL’s latest move.
In today’s blog, we will explore how BSNL can regain its strength and what benefits will be available to people after BSNL’s 4G launch. Will BSNL be able to compete with other network companies? Let’s explore the details:
BSNL's Journey So Far
Here, you will learn about BSNL’s background. Once considered the backbone of India’s telecom sector, BSNL began losing ground due to its late adoption of 3G and 4G. As we all know, BSNL, one of India’s oldest networks, has now fallen far behind other telecom companies. BSNL failed to upgrade itself over time, leaving it lagging behind other telecom companies.
Other companies, such as Jio and Airtel, upgraded themselves to meet market needs, allowing them to surpass others. BSNL faced challenges due to delays, poor marketing, and outdated technology. In this article, we will explain to our readers why the BSNL 4G launch is so important and what benefits it will bring.
BSNL 4G Launch Details
Prime Minister Narendra Modi on Saturday inaugurated BSNL’s indigenous 4G stack, boosting India’s telecommunications infrastructure, placing India among the elite group of telecommunications equipment manufacturers.
On the auspicious occasion of Bharat Sanchar Nigam Limited’s silver jubilee, Prime Minister Narendra Modi also inaugurated a total of over 97,000 mobile 4G towers, including 92,600 4G telecom service provider technology sites. These are completely indigenous towers built at a cost of approximately ₹37,000 crore.
With the launch of this indigenous 4G stack, India now joins the ranks of countries like Denmark, Sweden, South Korea, and China that manufacture indigenous telecommunications equipment. According to an official, this network, built in India, is designed for the cloud-based future and can be easily upgraded to 5G later.
Jio vs. Airtel vs. BSNL: A Big Comparison
As we all know, Jio and Airtel are the most widely used networks worldwide. Both Jio and Airtel are far ahead of BSNL, thanks to their ability to adapt to changing needs and changing times.
Today, Jio and Airtel’s networks have reached a strong level, making it difficult to compete with them. BSNL, an Indian state-owned telecom company, is launching its 4G network today. The question arises: will BSNL be able to maintain its position in the market alongside other companies? The answer is that BSNL, like other companies, will have to continue to upgrade itself.
BSNL offers services in various cities across India, and now, with the launch of BSNL 4G, it will be able to provide services across almost the entire country. If we talk about rural areas in India, BSNL still serves a large number of people, far exceeding other networks.
Can BSNL compete successfully?
BSNL is a government company, which means it has a strong presence and network in rural areas. However, due to the advancement of technology, BSNL is facing increasing challenges, leading people to switch to other networks. Now, with the launch of BSNL 4G, people’s interest in this company will increase even more and people will use it. However, BSNL will also have to continue upgrading itself year after year so that it does not face any difficulties and people’s trust in it continues to grow.
What does this mean for Indian users?
From an Indian perspective, Indian users need internet, so they use the SIM card of the company that provides them with affordable and good internet. If BSNL wants to maintain its market presence, it must consider what people like and why they would use BSNL. To do this, BSNL will need to offer affordable and good internet to keep people staying with BSNL.
Rural Advantage: BSNL already has infrastructure in remote areas; with 4G, it can ultimately provide better digital access there.
BSNL has a strong presence in rural India, and to maintain this presence, it will need to provide good internet to rural areas, which will encourage rural residents to choose BSNL.
The launch of BSNL 4G will also greatly benefit Indian customers, as it is one of India’s oldest and most trusted companies.
Conclusion
BSNL faces as many obstacles as opportunities, as staying ahead of the curve in today’s technological world will be difficult. When so many renowned companies already have a strong hold in the market, it will be very difficult for BSNL to challenge them.
The launch of BSNL 4G is a bold step, but can it really beat or compete with Jio and Airtel? BSNL can answer all these questions in only one way, and that is to provide better internet than other companies and at cheaper rates.